Herbert owns his own record company, “HG Hljómplötur” (HG Records). HG stands of course for Herbert Guðmundsson. He has released his own material since he started with “HG Hljómplötur” in 1985. All of his records were released by “HG Hljómplötur” exempt “Á Ströndinni”. After releasing Being Human, Herbert decided to move to Sweden and step away from music for some time. He went to Italy and learned how to make Italian icecream. After the stay in Italy he decided to open up an Ice Cream Shop in Sweden. In 1996 he decided to move back to Iceland. He immediately opened an Ice Cream Shop in Reykjavík the store was in Síðumúli 35 and was called “Stikkfrí”. Herbert made his own Ice Cream recipe so his Ice Cream was one of a kind. A newspaper in Iceland called “DV” (Dagblaðið Vísir) made some research in the Ice Cream business in Iceland and found out that Herbert was the best Ice Cream seller in the country. Along with selling Ice Cream in “Stikkfrí” Herbert sold his CDs in the store. The shop was successful and Herbert’s wife, Svala Jóhannsdóttir, served the customers while Herbert made the Ice Cream.